Fu Gui is a watch enthusiast, he used to put majority of his savings into his collection of watches. After accidental unemployment, he had to sell his treasured watches to make ends meet. All that remained was on time piece, a Seiko.
But wearing only one watch for a long time seemed a little tight and got a little old. He thought that maybe he could design some replacement watch bands to make the watch look different and give it a whole new feel. Then, Ritche was founded.